Quantity or quality – what really matters?
Pricing for copywriter’s services is formed in different ways. Some authors adhere to a quantity principle meaning their work is paid based on the amount of characters in a text regardless of its complexity. As a rule, the price per 1000 characters is specified. Such a lopsided approach to the assessment of their work is usually practiced by novice writers, while the cost of experienced copywriters’ services does not always depend on the length of a text.
The price depends on the copywriter’s experience
A person, who spends $300-500 for trainings, reads one business book a week, has a great portfolio, years of experience in the field and an impressive number of positive reviews from happy clients, knows his worth. Such a professional won’t write a text for a dollar per a thousand of characters.
The price depends on the copywriter’s expertise
High quality technological, legal, financial texts require copywriters with the corresponding educational background. And they cost two times higher compared to the copywriters of Jack-of-all-trades type.
The price depends on the level of requirements
Simple rewriting of product description can cost $2-3 per 1000 characters. But if you ask the same author to write your keywords in, the price is likely to go up (plus $0.5-1 per 1000 characters). Keyword density matters, too. Sure, the price doesn’t change much, if you ask to write in one keyword per 500 characters. But a copywriter will spend much more time working on a text if you want to squeeze in loads of keywords without killing readability of the text. And keep in mind the requirements for antiplagiarism – fighting for 100% uniqueness, copywriters often spend hours rewriting phrases which would be passed by plagiarism checkers as unique. Accordingly, unique copywriting /rewriting raises the price.
Do you follow the logic? All these cases describe that the price depends not only on the number of words and characters in the text but also on hours spent by the copywriter on performing a good job in accordance with the particular requirements.
When the size is not important
There are several types of texts in which only the complexity matters. Basically, this refers to advertising texts including all-in-one solutions like landing pages, marketing kit and so on.