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Texts for a website a freelancer or a content agency infografic

It’s widely believed that freelancers’ services cost much cheaper than similar services of content agencies. It is time to understand the truth of this opinion. Find out where you can really save your money.

Texts for a website: a freelancer or a content agency?

You may be surprised, but fees of experienced freelancers and content agencies do not differ a lot.

Yes, a content agency includes its profit into the cost of the services. But, working with copywriters on a regular basis and providing them with continued orders as well as paying for their trainings and other kinds of skill improvement, the agency gets more pleasant prices from the authors than you can gain from freelancers.

Texts for a website a freelancer or a content agency infografic
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Besides, a company can provide some additional services free of charge:

  • writing keywords in;
  • checking a text for uniqueness;
  • text editing, checking for misprints and other mistakes;
  • additional editing in case you made re-design or text formatting;
  • making edits in case of the requirements were changed.

A freelancer rarely can afford hiring a SEO-expert or an editor for checking his/her texts. So in this case you have to check and control the freelancer by yourself.

It is easy to check out. On the market you can find both freelancers and agencies with fees from 50 cents to $500 per page. And as a rule, the quality of a text that you bought for 50 cents from a freelancer will be equal to a text purchased from a content agency for the same price.

But usually a freelancer can write 10-15 thousand of characters per day provided that s/he complies with the requirements for the quality of a text and assuming s/he knows the topic quite well. So if you order 100 000 characters, you can count neither on short-term performance nor on a discount for the large size of the order. A content agency can give you a combination of both since it’s able to enlist the services of several copywriters to speed up work as well as it’s able to reduce the price at the expense of the total revenue.

Besides, from an agency you can get a discount regardless of your order size. This option is practiced during the growth period when the agency attracts new writers and needs to provide them with work. To be fair, it should be said that freelancers are ready to offer discounts during certain periods, too. These periods are «off-season» (usually January and May) and when the author has no regular customers.

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