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Types of texts for websites and their cost infografic

Every text for a website has the price which greatly depends on the type of the text. This article describes types of texts for websites, their purposes and explains the pricing.

Types of texts for websites and their cost

First, it is necessary to understand what the purpose of a text is. In fact, the same information presented for a user in different styles can perform different functions.

Types of texts for websites and their cost infografic
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Informational text

This is a narrative text telling about services and products offered by a company. For example, news published on media websites belongs to this type as well as articles that are used to attract the attention of users.

Advertising copy

In this case text serves as an advertising tool to promote a website, its goods and services. This type contains a commercial offer and motivates a user to make a purchase. Usually ad copies present some kind of a dialogue with a user and include a call to action.

SEO text

This type of texts is used for promoting a web-resource on the Internet. Content optimization attracts more visitors, thanks to using special words and phrases in the text. Quality SEO texts help a web-resource to reach top SERP positions.

What is the price?

The cost of ad copies can reach $500-1000 per page. As a rule, in this case you are offered to order copywriting which includes SEO, page/landing/letter structure development and sometimes even design and text composition. In addition, you can get a few concepts of presenting the information, options for A/B testing and after-sales support. Main pages, landing pages, texts for mailout, outdoor advertising and printed products are usually paid at a fixed price.

But there are ad copies paid by a number of characters. Sometimes a client orders to write 200 texts of 3000 characters each for pages of online store sections. On the one hand, it’s rather difficult to assess such kind of order by complexity, and on the other hand, the size of the order brings a nice discount. Usually ad copies priced by characters cost about $5 per one thousand.

Texts for exchanges, informational texts and news including such services as searching for information, rewriting and sometimes posting cost about $3 per 1000 characters.

Descriptions of goods for online stores depend on the requirements of the customer. In one case the point is to write three sentences for a site with a multi-million assortment, but in another case a copywriter has to think over a structure of a text and then to write ad copies for complex technical products. Approximately, such texts cost $3-5 per 1000 characters.

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Non-standard orders include such tasks as development of an offbeat presentation for commercial offers, suggesting a text for commercials or creating a name for a promotional event. Since writing three sentences of such a text takes more time than creating a standard commercial offer, this kind of job costs more and the fixed fee can vary from 50 to hundreds or even thousands of dollars.

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