When do you need it?
It may seem that website editing is required only in those cases when the texts are ordered from novice copywriters or you have some reasons to doubt the copywriter’s expertise. But in fact, even texts written by highly professional writers need editing. When writing, an author may get carried away by his idea and miss misprints, repeated phrases, vague sentences and so on. Editing helps to eliminate all the kinds of errors unnoticed by the author since editors look through texts with a fresh pair of eyes.
More than just grammatical correctness
Also keep in mind that website editing is different from simple proofreading. Website editors check both the grammatical correctness of texts (including the composition, style and language) and technical aspects that are specific exactly for the website texts. This covers the correct spelling of keywords, their density, arrangement in the text, i.e. text compliance with SEO-requirements. This is s a very important part of search engine optimization because keywords directly affect the website’s SERP position. Besides, website editors check the correct arrangement of tags and titles which are thoroughly examined by search engine bots. Technical editing also touches upon the text design, including formatting, arrangement of text and illustrations, etc. All these influence the website usability a lot.
Are you still sure you can do without website editing? Then don’t be surprised if the competitors beat you.